Facebook’s algorithm is spreading AI-generated content at a rapid pace. Just two days ago, Stanford examined more than 100 Facebook Pages that each posted 50+ AI-generated images.
In the report summary, Stanford writes, “AI-generated images are shown on the Facebook Feed to users who do not follow the Pages. We suspect that AI-generated images appear on users’ Feeds because the Facebook Feed ranking algorithm promotes content that is likely to generate engagement.
Comments on the AI-generated images suggest many users are unaware of the synthetic origin of the images, though a subset of users post comments or infographics alerting others. The fact that viewers are deceived by these images highlights the importance of labeling and additional transparency measures moving forward.”
Learn more about Shrimp Jesus in the preprint here.
YouTube, on the other hand, is cracking down on AI-generated content—or, the labeling of it, at least. YouTube videos created with AI will soon have to disclose if they’ve uploaded realistic-looking content made with AI.
Depending on which box is checked during the video upload process, a label will appear on the final product to inform viewers the video was created with altered or synthetic content.
But what happens if you don’t check the “My video was created with AI-generated tools” box? YouTube’s detectors will do it for you. But, with the rapid evolution of AI, how long will YouTube’s software actually be able to detect stimulated content?
And now onto the implications of using AI on your website. Since Google’s March core algorithm update, there has been an uptick in the penalization of websites containing large amounts of AI-created content.
Gael Breton, self-proclaimed marketing nerd, tweeted, “I’m seeing AI spam sites getting fully deindexed left and right now…It’s going to get interesting.”
But why? Well, Google is doubling down on spam. In a blog post titled, “New ways we’re tackling spammy, low-quality content on Search,” Google writes, “We believe these updates will reduce the amount of low-quality content on Search and send more traffic to helpful and high-quality sites. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%.”
Find out if your website got hit with Google’s latest update here.
Canva, an online graphic design tool (that we love), is promoting its suite of AI editing tools to a new B2B audience. The company stated they’re marketing to a B2B demographic due to the quadrupling of its paying subscriber base to 16 million since the launch of its AI suite, Magic Studio.
In a recent article, Canva’s marketing team says they have had to adapt to accommodate a growing roster of enterprise tools and AI capabilities. Cat van der Werff, Canva’s Creative Director, says, “I think what we’re conscious of doing is not losing our brand voice, which is playful and unique, and even when we’re moving into the B2B space, our brand voice doesn’t need to shift. Obviously, our messaging does, because we’re talking to key decision-makers, and they care about ease of use and the visual impact you get with Canva. They also care about saving time and reducing costs and scaling output.”
At Top Fox Marketing, while we’re not against using AI, we believe in integrating platforms and technology that amplify human creativity and augment processes — but not replace them…
…which is why we’re sharing that, through April 5, LinkedIn is offering a whopping 250 AI courses for free. This is due to LinkedIn’s data predicting that the skills required for the average job globally will change by 68% by 2030. Browse the AI courses here.
